Fantastic Websites and How to Classify Them

Fantastic Websites and How to Classify Them

Websites have come a long way from just being a chain of single web pages. As the Internet grows larger and more complex, we are increasingly coming across portals that offer cutting-edge web design and fresh online experiences. Here’s a quick look at the different kinds of websites in use today, and how they impact…

‘Landing’ the perfect copy

‘Landing’ the perfect copy

Today, there’s hardly anything more demanding in a copywriter’s world than writing for a landing page. You need to succinctly convey the brand’s business proposition, keep the visitor engaged, and increase conversion rates. All in a single page. Daunting as it may sound, it’s not that hard. When conceptualizing landing page copy, there’s a very…

The Future of Facebook

The Future of Facebook

Legend has it that when Mark Zuckerberg created Facebook way back in 2004 in his Harvard dorm room, he never imagined just how completely it would take over our lives. In the short span of just over a decade, this ubiquitous social networking site has managed to become a tour de force in the world…

Why video is taking the internet by storm

Why video is taking the internet by storm

Only 20% of people remember what they read. But 80% of people remember what they see. This is precisely why any content with a pictorial representation is always preferred over boring chunks of text. Think about it, from textbooks in school to annual reports at work, even the most boring scripts can come alive when…

The rise and rise of SEO

The rise and rise of SEO

Search Engine Optimization or SEO is a process many businesses religiously follow to increase their online visibility. By studying and understanding popular search queries, brands construct their content around certain relevant ‘key words’. So when prospective customers like you and I do a quick Google search, the business’ website link is more likely to pop…

Building your brand the Starbucks way

Building your brand the Starbucks way

In 1971, three former students of the University of San Francisco came together to open a coffee shop. Almost five decades later, their brand boasts a 150,000+ global member list and is valued at nearly $5.24 billion. Yes, we’re talking about Starbucks. Now here’s a brand that did everything right. Question is, how did they…

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