Ask any digital marketing agency and they’ll tell you how important it is for businesses to have an online presence. But that’s not just because it’s their ball game.
Marketing has always been about connecting with your consumers, at the right place and at the right time. In the current digital era, this new ‘meeting’ place is the Internet. And why not, people spend twice as many hours online as they did 12 years ago. Major corporations understand this and have quickly gone digital to connect with their consumers. One way to do it, is by relying on digital marketing agencies to build brand presence online and increase market share.
What Exactly Is Digital Marketing?
Unless you’ve been living under a rock, you’re already a part of the digital market and must have come across the term ‘digital marketing’ in some form or the other. From your website to your online branding assets there’s a wide range of web marketing techniques that fall under the umbrella of digital marketing. Simply put, digital marketing is any kind of marketing that uses digital technology, majorly the Internet.
Here’s a quick look at different Internet marketing tools that are currently trending.
Here are 5 ways various digital marketing methods can help boost your business.
1) Lead Generation – Broaden Your Reach
“Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” – Joe Pulizzi
Recent studies show that over 81% of all shoppers (online and offline) began their purchase with an online search. If they can find you online easily, then that’s a large pool of potential consumers waiting right outside your doorstep. So, how do you make sure they find you? Well, the most efficient way is to call a professional, in this case, a leading digital marketing agency. With data-insights, they will help you come up with a strategy that’s tailor-made for your business.
2) Personalization – Target Your Customers Right
If you don’t understand the consumer, you don’t understand the business” – Simon Sinek
We’ve come a long way from segmentation to personalization. Customers these days want to identify with brands that offer personalized interaction. The more you know your consumer, the more you can personalize their experience with your company. Therefore, gather as much information about your customers as you can. Does that mean you stalk them? Of course not, you directly ask them!
Marketers use online marketing services like polls and surveys on social media, email interactions, and website exchanges to find out what matters most and what they’d like to see from a company. Another great way to know your customer is through Google Analytics. With the right information, it becomes easier to target your audience with interesting and relevant content – thereby improving the probability of a conversion.
3) Client Retention – Build Strong Customer Relationships
“Traditional marketing talks at people, digital marketing talks with people.” – Doug Kessler
One thing that most brands do wrong is care about how many customers they have, instead of caring about the number of customers who love and interact with the brand, a.k.a the loyal customers. Digital marketing for a small business does not mean you restrict yourself to the trending tools. The key to building a long-lasting relationship with your consumers is to communicate, especially after they’ve used your product / service at least once. On an individual level, communication can be through a simple post-purchase email. However, when interacting with a larger consumer base, building communities for like-minded consumers to connect with the brand and each other is the best way out.
4) Measurable Results – Gauge Your Success In A Quantifiable Way
“If you can’t measure it, you can’t manage it.” – Peter Drucker
Imagine being able to track your consumers in real time. Analytics by Google, Facebook, and even Twitter provide comprehensive reports on the individuals visiting your website. You can also almost simultaneously gather and measure important factors such as conversion rates, demographics, their location, peak trading times, etc. An in-depth look at these real-time reports will provide a clear understanding of who your customers are and how digital marketing services are actually impacting your business. When you know what works and what doesn’t for your business, it becomes easier to structure your growth plans.
5) Cost-effective Solutions – Increase Return On Investments (ROI)
“With the price of life these days, you’ve got to get everything for free you can.” – Carl Rogers
Statistics reveal that digital marketing costs 61% less per lead compared to traditional marketing. Think about it, it costs close to nothing to start an online blog or a business page on Facebook. An email or social media campaign, can transmit a marketing message to consumers for a small fraction of the cost of a TV ad or print campaign. What’s more, these channels potentially reach a wider audience too. When investment costs are low, and profits grow steadily, you’re bound to have a higher ROI. For this very reason, digital marketing services are an easy way to build your business, without breaking the bank.
The Future Of Digital Marketing
“Almost overnight, the Internet’s gone from a technical wonder to a business must.” – Bill Schrader
Digital marketing is here to stay; it’s not a passing fad. Consumers are evolving faster than ever, and the only way to stay ahead of the curve is by creating an effective marketing strategy. A good digital marketing agency will ensure a steady flow of targeted traffic to your website. With the right digital marketing services, any company can convert leads and increase ROI!