GSE Renewables (GSER) facilitates investment in the renewable energy sector, and is currently focused on CAPEX and OPEX solar power plants. They work as a niche consultancy advising clients on project selection, financing, and project management.

The Ask — A study of the landscape followed by a brand identity and positioning exercise.

What We Did

  • Logo
  • PPT presentation
  • Brochures
  • Stationery


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Pink Lemonade undertook a detailed study of the renewables industry as a whole, as well as specific competitors in the solar space. We also conducted an in-depth analysis of the existing customer perceptions of this category. Based on these two insights, we then articulated a unique positioning for the brand, along with recommendations on how to promote the brand externally and internally.

As a result, the brand now has a consistent identity both in terms of visuals and tone of voice, allowing for easier recall and immediate recognition.

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