Brief

Oyespace offers security, facility maintenance, and finance management for all kinds of properties. The property management experts have developed patented technologies and products that incorporate Machine Learning, robotics, and advanced computing.

The Ask –– A study of the landscape followed by a brand identity positioning.

What We Did

  • Brand positioning exercise
  • Franchise PPT

Solution

Outcome

Pink Lemonade undertook a detailed study of both the market scenario and the Oyespace TG. As part of the competitor analysis, we studied four major competitors.

These activities allowed us to articulate the brand’s position in the market and their USPs, which then shaped their tagline and marketing collaterals.

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