2024's Marketing Forecast: 24 Trends Redefining The Game View

2024's Marketing Forecast: 24 Trends Redefining The Game View


Case Study

Digital Marketing (Influencer Marketing)

Aadyam Handwoven
Revitalizing Heritage:
Aadyam Handwoven’s Influencer Odyssey

In the luxurious realm of textiles, Aadyam Handwoven embarked on a mission to rekindle the world’s interest in traditional Indian weaving crafts, transforming them into narratives of heritage and style for a global audience. Through a year-long influencer campaign, Aadyam aimed to showcase the timeless beauty and intricate craftsmanship of Indian textiles, making each saree, dupatta, and fabric piece a testament to India’s rich weaving legacy, appealing to today’s fashion enthusiasts.

  • We partnered with 19 influencers, each a connoisseur of Indian culture and fashion, to highlight traditional weaving stories from regions like Bhuj, Varanasi, and Telangana, tailored for modern tastes.
  • We leveraged Instagram to connect with culture enthusiasts and fashion-forward audiences, offering a visual feast of India’s artisanal richness.
  • Over a year, influencers unveiled Aadyam Handwoven’s commitment to art preservation through content that educated and engaged audiences, deepening appreciation for the brand’s craftsmanship.
Aadyam Handwoven

The Result

The campaign resonated deeply, achieving a reach of 1.56 million and 47,100 engagements. The strategic influencer partnerships spotlighted India’s weaving heritage while appealing to modern aesthetics. This blend of tradition and contemporary relevance not only enhanced the brand’s appeal but also underscored its role in preserving artisanal crafts, marking a new era for luxury textiles.