2024's Marketing Forecast: 24 Trends Redefining The Game View

2024's Marketing Forecast: 24 Trends Redefining The Game View


Case Study

Digital Marketing (Influencer Marketing)

Barbeque Nation for Food Fest Delight
Elevating Culinary Experiences:
Barbeque Nation’s Masterstroke in Influencer Engagement

Barbeque Nation leveraged influencer marketing to amplify their regional food festivals, creating authentic connections that resonated deeply with culinary enthusiasts. This campaign strategically paired influencers with the brand’s diverse food festivals, like Delhi’s Chaat Nation and Chennai’s Exotic Meat Fest, ensuring each story authentically mirrored local culinary traditions. Through Instagram, the campaign aimed to expand reach, spark interest, and enhance brand presence, aligning with the vibrancy of January’s food festivals.

  • We selected seven food influencers with significant regional influence, ensuring their narratives authentically complemented Barbeque Nation’s offerings.
  • We utilized Instagram to showcase videos and stories, capturing the essence of the food festivals and engaging a broader audience.
  • We synchronized influencer content with the festivals to maximize visibility and engagement, highlighting the unique regional specialties.
Barbeque Nation for Food Fest Delight

The Result

The Food Fest Delight Campaign significantly boosted Barbeque Nation’s brand engagement and visibility. With a total reach of 837,000, including 118,000 stories reach and 606,000 reel plays, the campaign achieved an engagement rate of 1.3%. This success was underpinned by the strategic selection of influencers, whose authentic representation of culinary heritage and personal storytelling resonated with audiences, fostering genuine connections and reinforcing the brand’s commitment to celebrating local culinary arts.