2024's Marketing Forecast: 24 Trends Redefining The Game View
Forum South Bengaluru offers a diverse experience for all ages with 200+ brands, eclectic artist lineups, and 50+ outlets offering local and global cuisines. Through the South Bengaluru Fest, a 2 month long celebration featuring irresistible deals and live performances, Forum aimed to capture the lively essence of South Bengaluru, presenting a captivating depiction of Forum’s diverse identity and its dedication to thriving as a dynamic hub in South Bengaluru.
The campaign achieved significant milestones generating milestone revenue and attracting massive footfalls over the span of 2 months. Additionally, the F&B and women’s fashion category revenue increased by 60% and 10% respectively.
Instagram engagement and brand mentions increased by 5X and 7X respectively, and 1.3M impressions stemmed from influencer collaborations. Female audience share and engagement from the 25-34 age group (key revenue generating audience) rose by 13%.