2024's Marketing Forecast: 24 Trends Redefining The Game View

2024's Marketing Forecast: 24 Trends Redefining The Game View


Case Study

Digital Marketing (Paid Campaign)

From Job Seekers to Job Creators:
Game’s Impact on Entrepreneurship Awareness

‘Game’ is focused on transforming the working culture in the country. The brand looked forward to promoting entrepreneurship as a career choice and mobilizing action to address the challenge of job creation in India.

  • We shared experiences to inspire job seekers to become job creators.
  • We launched a digital campaign titled “1000 stories in 1000 minutes” through a 16-hour Twitter marathon. This involved 41 industry experts sharing inspiring stories of entrepreneurship from 28 different states in India.
  • The focus was on SMEs and MSMEs, women entrepreneurs, and youth to create a potential for job creation.

The Result

The campaign generated a nationwide ripple, reaching over 4.8 million people, with 90,000+ people witnessing the event live and 4,200+ people engaged. It received positive reactions from news publishers organically and was featured by many online publishers. Countless young Indians were inspired to consider entrepreneurship a viable career choice, achieving the campaign objective.