2024's Marketing Forecast: 24 Trends Redefining The Game View

2024's Marketing Forecast: 24 Trends Redefining The Game View


Case Study

Digital Marketing (Influencer Marketing)

ITC Sunfeast Baked Creations
Half a Million Engaged:
The Art of Authentic Influence in Bangalore with ITC Sunfeast Baked Creations

ITC Sunfeast Baked Creations, known for their delicious range of confectionery, sought to deepen their consumer engagement in Bangalore’s competitive market. The brand recognized the need for an authentic connection with its audience to stand out. As digital platforms become increasingly crowded, Sunfeast aimed to cut through the noise with an influencer marketing strategy that highlighted their unique offerings and the joy of sharing during the festive season.

  • We curated a campaign that seamlessly blended influencer storytelling with the brand’s message. We selected ten influencers from Bangalore, ensuring a mix of micro and macro influencers to share personal and festive narratives centered around Sunfeast Baked Creations’ Christmas hamper.
  • We focused on genuine content that resonated with local flavors and traditions, allowing influencers to integrate their personal experiences, thereby enhancing the authenticity and relatability of the campaign.
  • We optimized the campaign launch to coincide with the festive season, maximizing its relevance and impact among the target audience.
ITC Sunfeast Baked Creations

The Result

It was a highly successful campaign that resonated well with the audience, evidenced by impressive engagement metrics. With over half a million impressions on Instagram and a notable increase in likes and shares, the campaign significantly boosted Sunfeast Baked Creations’ visibility in the Bangalore market. The strategic use of influencers and the emphasis on authenticity led to a meaningful increase in consumer connection, underlining the effectiveness of a well-executed digital marketing strategy.