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ITC Sunfeast Baked Creations, known for their delicious range of confectionery, sought to deepen their consumer engagement in Bangalore’s competitive market. The brand recognized the need for an authentic connection with its audience to stand out. As digital platforms become increasingly crowded, Sunfeast aimed to cut through the noise with an influencer marketing strategy that highlighted their unique offerings and the joy of sharing during the festive season.
It was a highly successful campaign that resonated well with the audience, evidenced by impressive engagement metrics. With over half a million impressions on Instagram and a notable increase in likes and shares, the campaign significantly boosted Sunfeast Baked Creations’ visibility in the Bangalore market. The strategic use of influencers and the emphasis on authenticity led to a meaningful increase in consumer connection, underlining the effectiveness of a well-executed digital marketing strategy.