Want to get noticed? Irrespective of the industry, product, or size of an organization — corporate video production has emerged as a powerful tool to enhance brand awareness. It opens up endless possibilities for you to be seen and heard. From attracting potential employees to taking your audience behind the scenes, videos have a way of capturing the imagination of your intended audience.
According to a survey conducted by Renderforest about the impact of video the following stats were observed–
- 78% businesses increased their website traffic through corporate video
- 83% of video marketers generated new leads with video content
- 44% are more likely to buy your product
Let’s explore the world of corporate video production and its top 10 advantages.
What is Corporate Video Production?
When we think of videos the first thing that’ll pop into your mind would be REELS! Right, but it’s not just that. Corporate video production is a proficiently crafted video for promoting your business and to convey a particular message. They inform, engage, and connect with your audience. And when we say it’s important for all brands, we mean from young start-ups to Michelin-star restaurants. Through corporate video, share your authentic story to establish credibility, build trust, and differentiate yourself from competitors.
Advantages of Corporate Video Production
Today’s audience is more inclined towards short yet engaging content. Corporate videos help a business deliver bite-sized snippets creating an impact and maximizing their reach. Showcase of product or service experience is more engaging than just displaying their features. They offer a powerful way to connect with your audience, tell your brand story, and achieve your marketing goals.
Here are 10 advantages of corporate video production.
1. Brand awareness
Ensure you reach the right audience and they recognize who you are and what you offer.
A brand video captivates your audience creating a lasting impression and making them connect with your brand. This showcases your brand identity and allows scope for brand recall.
2. Promote products or services
Leverage snippets of customer testimonial videos, how-to-use videos, unique features, or demos to attract potential customers. The lockdown curbed many industries’ traditional marketing but that gave way to a boom in video marketing. Leveraging a strong social media presence, businesses transformed into YouTube shorts, Instagram reels, etc. with their product, reaching out to millions of viewers at a time with reels, videos, and DIYs.
3. Trust Building
Establish trust and reliability by showing them that you care and that you mean serious business. Humanize your brand and build an emotional connection. Showcase your team, company culture, and customer experiences. A study by Sprout Social found that 72% of users feel more connected to a brand whose employees share information on social media, while more than 76% of consumers say they would buy from a brand they feel connected to over a competitor.
4. Customer Engagement
A well-designed brochure versus an intriguing 1-minute video — what engages more with the consumer? Google understood the assignment. The ‘Homeward Bound’ campaign featuring the real-life story of Saroo Brierley is a stellar example of how video effectively educates and initiates conversations about your brand. The video featured the soul-stirring journey of Saroo finding his family using Google Earth after being tragically separated from them at a young age.
5. Explain our Products/Services in an Attractive Way
First impressions are great but what matters in today’s competitive world is lasting impressions. Creating corporate video breaking down the hard to understand terms and innovations using creatives such as animations, doodles, etc making it easy for the customers to relate and stay attracted and attentive.
6. SEO Ranking
The advantage of corporate video is they take various forms including promotional videos, product demos, training videos, and customer testimonials contributing to SEO. Corporate videos on websites help in boosting your SEO ranking because of the keywords present in the videos.
7. Increase Social Media Engagement
Viewers are constantly bombarded with thousands of hours of video. That’s why, to stand out, you need to be original and think of new ways to show what you have to offer. Corporate videos can have various types of content either internal purposes such as onboarding, training, and recruiting videos, or external marketing purposes such as case studies, ads, product demos, etc.
8. Account-Based Marketing
The objective of marketing strategy of many is to reach the right audience. Corporate video marketing uses personalized content to reach specific accounts. Video content of clothing brands’ new merchandise releases will be marketed towards old customers and potential customers.
9. Generate Impactful Customer Testimonials
Feedback, Reviews and testimonials are trust building blocks for new customers. Video content comprising Customers experience creates an impact in the minds of people building trust and authenticity.
10. Create a Content marketing powerhouse
Content is king. Video marketing is all about the content that is delivered to the world about your business. A marketing powerhouse with customer reviews, employee testimonials, company values, product descriptions and real life relatable content are posted in corporate video helping a business to communicate.