9 out of 10 people watch videos on brands and businesses than read about them. Be it the launch of a movie, a brand, or a product — a promo video is the first step to reach your audience. A perfect promo video is a blend of creativity, engaging, and delivering the message in a short video. Viewers could retain 95% of the message through videos on brands and their products or services. Are you someone looking to increase your audience engagement through promo videos?
In this blog, let’s dissect how to create a perfect promo video.
What Is a Promo Video?
We get it. You have an incredible product but screaming it from the rooftops doesn’t get you noticed in the best way possible. How about a well-crafted promo video highlighting your product and its features being played? Grabs your attention right away. A promo video is a short clip that helps your audience get interested in your business or product. Remember, promo videos are not used for selling. The idea is to give your audience a brilliant visual reason to want to know more about your brand.
When Should I Use a Promo Video?
Are you introducing a new product, or organizing an event or do you want to talk to the world about your brand? A 10th anniversary of the company or a new flavor of nachos being introduced, let the people know with a quick promo video.
Need some examples? Here are some!
- Product Launches: Introduce new flavors, additions, and upgrades to engage with customers.
- Event Promotions: Intrigue your audience with what the event is about and what they can expect.
- Brand Awareness: Create snackable videos with values and messages that increase the visibility and awareness of your brand.
- Sales Campaigns: Get consumers excited about spending with evocative videos for the end of seasons, Big Indian Festival, Black Friday, BOGO’
- Website and Social Media Content: Reach your audience with just a promo video pop-up on their phone. Including the social media trends to create content for your promo video increases engagement.
What Makes a Good Promo Video?
Let’s keep it simple with the ‘ABCDE’ approach.
- All clear – Ensure the message you want to deliver is simple and concise.
- Build the narrative – Keep viewers engaged and capture their attention with aesthetic visuals.
- Call to action – Guide the viewer through what is the next step.
- Deliver the best – Leverage the best available equipment and software to ensure high-quality.
- Engage with experience – Pay attention to your audience and actively talk to them.
Why Should I Use Promo Videos?
Why bore your audience with text-heavy information when you can deliver the same in visuals? Here are some reasons why a promo video would work best for your brand.
- Higher Engagement: People connect more with visuals than audio. Using compelling visuals in your promo video keeps the viewers grooved to the content.
- Better Conversion Rates: Creative communication with your audience through promo videos leads to better conversion rates and sales.
- Increased Reach: ‘ Share, like, and subscribe’ is the trio that increases the reach and engagement of videos.
- Enhanced Brand Perception: Professional videos can improve your brand’s image and credibility.
Promo videos go a long way in assessing your audience’s initial reactions. It gives an insight into what’s working and the areas that need improvement. Attention to detail makes a world of difference in how your brand is perceived by your consumers. Most importantly, infuse your brand ethos in everything you do.