Top 3 Google Analytics Alternatives – Reviewed

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How well do you know your customers? It’s a question that differentiates good communication from the rest. In today’s global online marketplace, it becomes even more vital. Understanding your audience — their tastes, preferences, necessities, and usage patterns — can greatly improve your communication strategy and your business.

This is where analytics come in. There are a plethora of tools to measure, analyze, and report website traffic to help deduct key user behaviors. These platforms give you a breakdown of your website’s total visitors, the countries they visit from, the specific pages they visit, the time they spend on your website, and more. The data that is collected can help you improve your communication and understand your customers better. This helps in realigning your website’s offerings as well as the communication strategy to be more effective for your business.

Google Analytics remains the most popular among these platforms but it’s not without its drawbacks. The extensive amount of data it collects has become a concern for netizens. This subsequently raises an important question —.how much data should a website collect to better serve its visitors? Let’s take a look at the top 3 Google Analytics alternatives that are simple to use while also being safer for your customers.

The Google conundrum

Google Analytics is easily the most popular web analytics platform, and most of it is a result of the free accessibility it comes with. It offers websites and blogs, regardless of their size and reaches, access to comprehensive analytical data about their audience — their location, age, interests, usage patterns, et al. Surely enough, it became the go-to tool for web analytics. The flipside to this is that websites now collect a lot of data while Google retains all ownership of it. Most users only use a fraction of the metrics it measures, and ignore everything else that Google Analytics tracks.

This comprehensive collection of data has become a concern for internet users, leading to an increase in the adoption of ad blockers and Google-alternative browsers. Blocking the Google Analytics script may help users circumvent the data collection, but it also affects the brand and the experience their website aims to provide. The accuracy of the measure of success for a brand’s goals dips and results in a mismatch between the data and reality.

Better, safer analytics

As businesses move to the online marketplace, interactions with customers are heavily dependent on their feedback and collected data. Collecting only relevant, safe-to-share, and non-invasive information is key to ensuring that understanding the audience doesn’t affect their online experience. Here are three alternatives to Google Analytics that are simpler to use and safer for your audience.

1. Plausible
Plausible is a simple and privacy-friendly analytics tool with insights available on a single page. Websites also load faster as it uses a script that is 14 times smaller than Google Analytics. The platform is privacy-focused and is fully compliant with GDPR, CCPA, and PECR. It offers 100% ownership and control of the data collected and doesn’t use cookies to track information. So website users aren’t greeted with a banner requesting access either.

The platform allows users to define key goals and track conversions, with weekly or monthly reports that are readily available — no more wading through pools of numbers to find the right data point.

Some websites require better privacy and others need transparency. Plausible can help provide both. Sharing the data privately with clients is a breeze and the platform allows for creating custom links so that anyone with access to it can view the collected data.

Plausible conveniently displays the site’s visitor numbers in an hourly, daily, or monthly graph. Its simple interface provides answers to vital questions like where visitors are coming from and what they are viewing in a nutshell. Integrating Plausible to a site is easy, with support for WordPress, Ghost, Squarespace, Wix, Weebly, and Google Search Console readily available.

2. Fathom
If you’re looking for a simplified breakdown of your site’s performance, then Fathom is the platform for you. It’s an open-source, privacy-focused analytics tool that allows users to understand their data better without selling or sharing anything it collects to third parties.

Fathom displays all actionable data through a simple interface, making it more efficient for sites that don’t need a comprehensive breakdown of things.

The code is easy to install on any site, with ready support for WordPress and Squarespace. Like Plausible, Fathom doesn’t use cookies or collect personal data. The industry-grade technology and infrastructure also make the platform scalable with bandwidth to accommodate any spike in website traffic, ensuring analytics can keep track of it all without any bottlenecks

3. Matomo
Originally known as Piwik, Matomo is a popular alternative to Google Analytics. It functions with a strong focus on data ownership rights, is open-source, and offers a comprehensive look at user behavior. This is delivered through conversion optimization features including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

The key differentiator between Matomo and Google Analytics is that the collected data is for the user to keep, ensuring the privacy of site visitors is maintained. The data can be configured to be hosted on the cloud or a private server. Users may also easily export and migrate the data collected to other hosting services.

The platform’s flexibility is also something to note as it offers a high level of customizability via APIs and plugins that are readily available. If you’re looking for a platform that can ensure the data you collect is yours alone, then look no further

Why free isn’t always better

The subscription cost of a third-party platform may affect the willingness of users to shift to them. It’s equally important to note that the cost of a free platform like Google lies in how the platform uses the collected data. The deep integration of technology into everyday life has made our online and offline identity an interlinked equation,

A huge percentage of internet users have already become aware of the issues with data tracking and the security/privacy risks associated with it. This has resulted in a spike in the usage of tools like ad blockers, VPNs, and privacy-focused browsers to prevent the collection and analysis of any data that they feel uncomfortable sharing.

This user behavior may affect businesses differently, depending on the need to track data. But as privacy concerns become even more pronounced, a subscription fee for robust and secure analytics monitoring seems like a small price to pay to create better, safer online experiences.


9 Digital Marketing Myths 2020 That Keep You From Growing

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Do you stay up at night wondering how you can make your business grow? Do you find yourself obsessing over which platforms are best when it comes to advertising your brand? If you are, then you’ve come to the right place.

Navigating the digital space can be confusing. But fret not, we’re here to help you out. Here are nine digital marketing myths in 2020 that you need to be wary of when putting your business out there:

Myth 1: You just need digital marketing

We can’t contend the fact that marketplaces are slowly transforming into marketspaces and that we live in an era when business deals are made over WhatsApp messages. While most customers can be found on the Internet –– and engaging them is of utmost importance –– focusing your marketing efforts only on the digital front is not the answer.

Any marketer will tell you that a balance of traditional and digital marketing is the way to go. Clearly outline your end-goal and implement a strategy that incorporates a healthy mix of online and on-ground efforts –– like they say, never put all your eggs in one basket.

Myth 2: Your customers aren’t present on a digital platform

Just because your TG is not the millennial consumer, doesn’t mean that your brand needn’t have an online presence. The assumption that the elderly do not engage with the digital space is simply false. According to a study conducted by the Pew Research Center, about 80% of people between the age group of 30-49 use social media and about 37% of people above the age of 65 are familiar with and use platforms like Facebook and YouTube.

It’s also important to know that digital marketing is not restricted to social media. It includes email marketing; a recent study shows that 9 out of 10 people above the age of 45 still use this medium. Knowing your TG and the multiple touchpoints you can interact with them on, are key things to consider while working on any digital marketing plan.

Myth 3: SEO is a one-and-done process

Let’s face it. For everything you say, there are ten more things being said — this is the reality of the Internet age. There’s a lot of information out there and making your content stand out can be a challenge. This is where SEO comes into play; it’s the magic wand that boosts your visibility on search engines.

However, braving the SEO landscape is not a one-time ritual. Google’s algorithms change every year. And your website will need to be optimized accordingly, in a timely manner. So plan your budgets ahead of time and get the best results.

Myth 4 – You don’t need to keep updating your content strategy

Think of your brand as a person with a distinctive voice, manner of speaking, and unique characteristics. Saying the same things again and again, in the same manner, is bound to get boring. The star at the party is always the one with the newest and most exciting stories.

Like human beings, your brand too needs to constantly find new ways to get your message across. What you say, when you say it, and how you put it across has a big effect on how your consumers relate to you.

The trick, then, is to keep revising your content strategy on a regular basis. Recognize the online conversation and find new ways to contribute to it. And soon your brand will be the hottest thing out there.

Myth 5 – You’ve got to use time-tested marketing strategies 

Playing it safe is a good thing. But when you stick to what works and don’t experiment with new ideas, you stagnate. You probably won’t lose any business, but you won’t grow either. As they say, fear of failure stops you from becoming the best version of yourself and Darwinian laws attest to this as well.

While it’s important to follow trends, it’s also essential to set aside a budget for quirky, out-of-the-box ideas. As long as you know what your brand stands for, go ahead and take a chance at something new. Trust us, some of the most successful campaigns are also some of the most peculiar ones.

Myth 6 – You can’t track results on the digital marketing front

Not all of us are born with analytical minds and thankfully, not all of us need to be. Platforms like Google Analytics and SEMRush are good places to analyze marketing plans and digital spends — all geared to make your life online simpler.

Studying your page views, bounce rate, and the average time spent on your website will give you a fair idea of how well your website is engaging your customers. You can then choose to make adjustments to your plan and experiment with new ideas. Yes, this can be daunting at first, but the more time you spend doing this, the better and easier it gets. Remember, there’s no secret sauce to success. It’s all about finding your sweet spot.

Myth 7 – Negative comments are not good for business

Think of a situation where your boss or colleague has something negative to say about you. You can either choose to take that as constructive feedback or you can choose to go on the defensive and ignore them. The former will definitely guarantee growth — both personal and professional, while the latter will just drag you down.

Negative feedback on social media is very similar. Addressing the feedback in a polite manner will not only convert a disgruntled customer to a loyal one but will also give key insight into what your customers expect from you. The secret lies in how you deal with the situation.

Myth 8: Digital marketing bears instant result

Any marketing initiative, whether digital or traditional, takes time to materialize. It is only human that your customers take time to trust you and understand you as a brand. So no matter how great your website or your social media strategy, it takes time to generate brand awareness and engagement.

Even after a potential customer has engaged with your brand, there’s no guarantee that they will convert and buy your product. So wait it out, let engagement happen organically. Your brand will slowly gain the traction it deserves, converting to profits along the way. All it takes is patience and perseverance.

Myth 9: Your social media strategy has to be same across platforms

Different social media platforms were created to serve different purposes. While Instagram might be a place where visually-appealing content performs well, YouTube is a channel where the video is the star. So a one-shoe-fits-all strategy is bound to backfire.

Figure out which platforms are relevant for your business and focus your efforts on creating content that works well on those specific platforms. With the right strategy, there’s nothing stopping you from growing your business.


10 Digital Marketing Mistakes That Are Hurting Your Brand

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How can a simple hashtag ruin your marketing campaign?

This is what Warburton, a British baking company asked themselves after their hashtag debacle. Warburton’s digital marketing team didn’t realize that their simple holiday hashtag #CrumpetCreations would have inappropriate connotations related to the anthropomorphic community. A little research before posting the hashtag would have saved the brand a lot of embarrassment.

Even seemingly trivial hashtags can sometimes shake the online world. They may not tarnish the brand’s image forever but they still leave a bad impression in the minds of some customers. Although using inappropriate hashtags isn’t one of the 10 digital marketing mistakes below, they are easily overlooked just as much like the hashtag. Now let’s explore the 10 biggest digital marketing mistakes that you should be avoiding.

  • Not converting website traffic to sales

80% of website visitors leave a page because they can’t find what they’re looking for. Millions of visitors go to a website every day but only 20% of them actually consider buying what the brand has to offer. So, marketers need to start from the beginning  — first, they need to decide if their offer has any merit, and then focus on getting more eyeballs to see that offer. They often do the reverse and end up losing many customers in the initial stages of the sales funnel. This is one of the biggest digital marketing mistakes that should be avoided at all costs.

  • Using social media as just a promotion tool 

JetBlue, the popular discount airline, is one company that understands that social media isn’t just for product promotions. Their Twitter feed is a little unusual — instead of blatant promotional content, you see a sea of replies that they send as an answer to their customers’ queries, feedback, or complaints. The lesson here is clear — social media isn’t just another promotional avenue, it is an interactive platform that allows you to address customers’ pressing issues quickly and easily.

  • Pushing your prospects over the edge too soon

Imagine a shopper who has just added a product in his cart but isn’t sure if he wants to buy it yet. Nevertheless, he clicks checkout and he’s asked to Login or Sign up and that immediately causes him to pull back. He leaves your website. This probably wouldn’t have happened if there was an easy guest login option. Marketers don’t realize that some customers may not be willing to commit to their brand just yet. So when you push an unsure customer to give out their personal information too soon, you can lose a potential sale. Similar to this, sending promotional emails to people who have just signed up for your newsletter might cause them to hit the dreaded unsubscribe button.

  • Not investing in paid campaigns

In a world of online businesses, it has become incredibly hard to get new customers to notice your brand.  Hence, many marketers turn to paid media. Over 95.8% of social media managers believe Facebook ads gave them the best ROI. With minimal spending on ad campaigns, your brand can target users that were not possible before. And a paid ad campaign on Google or Facebook takes minutes to set up, after which you’re on your way to reaching millions of new users.

  • Focusing too much on the product rather than the audience

Having a clear understanding of what your target market wants, is equally as important as the product that a brand sells. Take, for example, Dollar Shave Club, a men’s grooming company. They have understood the pulse of today’s social media-crazed generation. So they create ads that are silly and humorous to attract their younger target audience. In a category that is dominated by feature-centric advertising, DSC stands out due to its entertaining approach to the boring razor.

  • Tracking partial metrics of success

The majority of marketers look at total site visits (81%) and click-through rates (79%) as indicators of success. However, only ~45% of marketers measure the influence of their campaigns on the revenue and the number of pipeline opportunities created. They are unable to carefully analyse the metrics that really hit the top line of business — Cost of Acquisition and Average Customer Value. Since the end goal of marketing is increasing revenue, measuring non-revenue metrics doesn’t help in improving the impact of the campaign.

  • Depending on only social media to get leads

Remember Orkut, MySpace, or FriendFeed? These were extremely popular social media platforms back in the day that have been forgotten with time. Marketers often forget the fickle nature of social media platforms. Realistically, your social media audience can disappear any second if the platform goes down — or worse, a new one comes in. That’s why it’s important to build your leads on your own, using the plain old email. Your email list will be with you even when no other platform is.

  • Producing too much content

Thinking content quantity trumps quality is one of the most detrimental of all 10 digital marketing mistakes. Quality content does something for the audience — it either engages, entertains, or educates them. Just take the example of the finance tracking tool Mint, which added value in customers’ lives with its informative blog posts and infographics, which helped them in making better financial decisions. Mint’s digital marketing efforts were applauded by audiences and ultimately helped the tool gain massive online traction. So it’s a no brainer that putting 10 hours to produce 1 article is better than producing 10 unengaging articles in 1 day.

  • Trying to use all the tools available

With hundreds of new tools available at the disposal of digital marketers, it’s easy to commit too much too soon to the alleged ‘next big thing’. But marketers shouldn’t forget about the tried-and-tested tactics that have worked for their business. A great example of this comes from KFC. The restaurant giant adopted a simple yet effective way to communicate the fact that their fried chicken had 11 spices and herbs. Their official twitter account follows the five Spice Girls and six guys named ‘Herb’. When people got a whiff of this brilliant move, they couldn’t help but talk about it. This strategy was executed beautifully on plain old Twitter, without the use of any fancy digital marketing tools or a big budget.

  • Not integrating marketing and sales goals

The statistic that almost 75% of leads never convert into a sale is a big sign that most of us forget that sales and marketing go hand in hand. Marketing followed by an ineffective sales pitch or marketing without sales insight may not give results as expected. Both teams need to work as one to ensure that the ultimate goal of growing the revenue pie is achieved.

When it comes to digital marketing the world is your oyster. With the evolving technology, comes the unlimited permutations and combinations of tools that we can use to build a winning digital marketing strategy. And although, it’s easy to be overwhelmed, avoiding the biggest digital marketing mistakes can ease your worries and help you make an effective strategy.

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Power of Typography – Words speak loud and clear


Do you spot something unique in this logo?

Look closer. The ‘L’ appears to lift the ‘A’ bringing this forklift truck manufacturing company’s offering to life. This is an apt example of how typography can transform brand identity through textual design. 

Many creative experts have successfully attempted to create a logo that expresses the brand presence by inculcating typographical design elements. They have managed to turn them into appealing visuals with subliminal messages that take the audience by surprise.  

Here’s a look at a few typographic logos that you may want to look at twice!

The Baskin Robbins logo was conceptualized by Ogilvy & Mather — at the time, the agency was known as Carson Roberts. As straight forward as it may seem, this simple logo highlights the number ‘31’ alluding to the number of flavors offered by the brand. Cryptic isn’t it? 

Designed in 1994 by Linden Leader & Landor Associates, this logo may appear simple and straightforward. However, in the white space between the ‘E’ and the ‘x’, you can see a right-facing arrow. This ‘hidden’ arrow was intended to be a subliminal symbol for FedEx’s speed and precision.

This one-of-a-kind logo was designed by Micheal Beirut for MIT (Massachusetts Institute of Technology) — one of the world’s most renowned research and development centers. Using the same 49-square grid dimension of the old logo, Beirut designed a new visual identity by imprinting the initial letters of each department within the grid in an abstract form.

At first glance, you may argue that it’s just the name of the brand. What’s so special about it?
*drum roll*
See the diagonal slices of whitespace passing through the letters ‘i’ and ‘G’? It represents the sharp, quality razor blades that Gillette is famous for. Who would have thought that the smart use of space could highlight Gillette’s brand message with such sharpness (pun intended)?

The LG logo was designed to represent the warmth and youthful atmosphere of the brand by making use of the letters ‘L’ and ‘G’ in a circle denoting a smiling face.

This famous logo is as tasteful as its subs. The arrow pointing left in the ‘S’ and the arrow point right in the ‘Y’ of the logo symbolize the entrance and exit of a subway station, embodies the American culture of having food on the go.

Designed by Sean Heisler for Killed Productions, this logo depicts a fallen ‘i’ refers to the word ‘Killed’ in its name. This is a smart way of turning a letter into a character.

The F1 Logo, designed in the early 2000s, is commonly mistaken to be the abbreviation of formula 1’. Look again. See the white space between ‘F’ and the element in red? Yes! That’s the number ‘1’ you’re looking at!

MyFonts is the place for those who love creating magic with unique and quirky fonts. Created by Underwear in the Netherlands, the word ‘My’ is designed to look like a hand denoting an individual’s power to choose any font they prefer.

These examples are proof that a typographical logo has the power to influence a customer’s perception.  We all enjoy an attractive and vibrant illustrative logo but let’s face it, those ‘Aha! I see it!’ moments make us appreciate the brand and the designer’s imagination a little more.


Top 10 Design Trends 2020 – Art board for the next decade

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It’s the end of a decade and when it comes to graphic design, old is new, new is old, and sometimes, ancient is the future. Time is immaterial with good design and from the looks of it, the coming year is going to be both a throwback as well as a peek into what tomorrow holds. Whether it’s simplifying illustrations or using data in design beautifully, there are a lot of possibilities to explore. Here’s a look at the best design trends 2020 will witness.

Bright, neon, cyberpunk

The urban Japanese aesthetic that gained popularity in the ‘80s is making a huge comeback. The practice involves using darker tones in contrast with bright, hot, neon colors to create a futuristic look. Be prepared for this vibrant and luminous design language that uses blues, purples, and pink to depict the surreal. The cyberpunk look is future-forward, inviting, and will immediately grab your attention.Japanese aesthetic

Right from the streets

Street art has always been iconic and told a tale of the times. Graffiti, block letters, and grunge designs have been popular since the ‘70s and today it’s making more than just a comeback. With brands adopting an increasingly raw and loud design language, street art is now at the cusp of entering (and creating its own niche within) the design world. The edginess and unconventional design aesthetic also stand out from the sea of symmetric and curated minimalism that’s gained popularity through the years.

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Monochrome mood boards

Gone are the multi-colored print ads and branded social media posts that ‘pop’. Deeper attention to design language has led to brands defining their palette very boldly and distinctly. The colors themselves are now an indicator of the brand and we see many brands shift to a monochrome look, showing us that the possibilities of limiting your palette are endless.

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Data is beautiful

Once relegated to just PowerPoint presentations, data has never been sexy. Or wasn’t, until recently when good design finally managed to merge form and function — showcasing information in a much more thoughtful and appealing manner. Bringing attention to data, which is often simply glanced over, has opened up possibilities for brands in terms of audience engagement, brand voice, and market positioning. In the coming year, look forward to more beautiful data, told meaningfully through diligent design.

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Sleek and precise geometry

Thin and pixel perfect lines, sharp angles — they signify man-made or technological objects. It’s a design language that has long since defined the tech industry and in 2020, we’ll see its evolution. No longer restricted to defined shapes, designers are now experimenting with a more wavy and ethereal aesthetic. This combination of different line-art styles results in a  transient and evocative design language, which will definitely be something to watch out for in the coming year!  audience engagement

What’s your font?

The rise of minimalism as the core design by brands all around inadvertently caused a lack of personality in their tone. There was no distinctiveness to the design and everything was more of the same. This saw typography evolve into a more personalized artform, where designers didn’t just choose a typeface but designed it from the ground up. From customized typeface-based designs to merging illustrations with text, adding personality to text is a major shift in design and it opens the door to more personalized messaging from brands.


Design that moves (you)

Gone are the days of static and lifeless design. New possibilities in technology and a transformation in how audiences consume information have led to brands experimenting and coming up with new ways to communicate. The biggest change in this regard has come in the form of animated design. Creating an interactive animated clip is no longer an alien concept to brands and the development of technology has made it a very real possibility. More than just creating a new dimension for designers to experiment with, an animated ad also makes it easy for brands to tell their story, foster connections with the audience, and stand out from the rest. 


A throwback to the greatest

Vintage design is making its way back, with more designers looking back through the decades to find the best of design. Hyper pastiche is the latest among design trends that artists seem to find huge inspiration from. Whether it’s Art Deco, Victorian, or Medieval, they are all merging with the modern aesthetic and creating an entirely new and unexplored design language. The contrast between modern, digital art and traditional forms creates an old-world grandeur while still catching the eye of the audience — and it’s going to be interesting to watch how this plays out.


Do you see a pattern here?

Patterns and textures have been around for years but how effective they have been in design is debatable. When flat design reigned supreme, patterns were all but forgotten. But a new and rising trend is combining, slicing, and compounding patterns with each other, leading to a shift in how they are used in design. No longer bound to traditional ways, designers now use patterns and textures in multiple ways to never-before-seen designs!


With a plethora of possibilities opening up, the coming year will mark a shift in what qualifies as great design. While the many trends listed above all provide a solid starting point, the best part of the design is that there still remain a lot of uncharted territories, waiting to take shape on your artboards. We look forward to seeing the best design trends 2020 has in store for us. Here’s to new beginnings!


Women’s Decade — A look at some of the best International Women’s Day Campaigns

‘Generation Equality’ was once a far-fetched dream, with conversations around representation, appropriation, and equality shrouded in shame and silence. Today, these same conversations are finally out in the open, slowly driving change, and organizations to are playing their part. Through their marketing efforts, organizations have thrown a spotlight on gender discrimination and inequality. As we make our way through 2020, let’s take a moment and look back at the best Women’s Day Campaigns crafted this decade.

1. #LikeaGirl — Always, 2015
Why is doing something ‘like a girl a bad thing? Always’ #LikeAGirl campaign — one of the best Women’s Day campaigns in recent times — asked us that very question. Adolescent girls need an environment that nurtures self-confidence and by showing that doing it #LikeAGirl is awesome, they turned a phrase traditionally used as an insult into a compliment, helping empower young women through puberty and beyond.

2. Will of Steel — Geeta Phogat’s Story, 2015
JSW Steel’s gritty ad conceptualized by Ogilvy & Mather India delves into the true story behind a one-of-a-kind inspiration — Geeta Phogat — the first Indian woman to win a wrestling gold at the Commonwealth Games). Geeta comes from Balali in Haryana, a village where wrestling was always considered a man’s sport. The film is a depiction of her journey and how she overcame societal norms, busted several myths, fought resistance from her whole community and wrestled her way to success, all because she had the inner strength and the will of steel to achieve her dreams.

3. Greenply Plywood – #StopSayingWomenCant, 2019
This campaign, in association with Archana Women’s Center, focuses on something a lot of us tend to forget — biases can be entrenched in women too. To bring this to light, women were invited to an art gallery displaying different objects. They were then asked which ones were made by women — and not one of them believed furniture could be made by a woman. They are then shown a video — the building of the wardrobe by an all-woman carpentry team, right from the first steps to the final product. Shortly thereafter, the women carpenters themselves emerged and were introduced to the participants, driving home the core thought — #StopSayingWomenCant.

4. P&G — #WeSeeEqual, 2017
Aimed at reducing gender bias, the campaign ran on YouTube, Face, and Instagram. The video featured men, women, boys, and girls taking the plunge to break gender stereotypes. For example, a man hugging his baby is followed by the message — hugs don’t care who gives them. A little girl is shown doing math, followed by the message — ‘equations don’t care who solve them.’ Uncomplicated, heartwarming and impactful, all at once.

5. ONE — #GirlsCount, 2017
The digital campaign aimed at showcasing the sexism entrenched in poverty. Figures from the charity showed that about 120 million girls across the globe do not go to school, simply because families with limited financial means choose to educate their sons instead of their daughters — a succinct yet powerful revelation.

6. Barbie – #MoreRoleModels, 2018
Often associated with an almost flawless, unrealistic, princess-like appearance, Barbie decided to un-stereotype itself, by honor the valiant efforts and contributions of women in the world. This was achieved by having a custom made dolls honoring some inspirational women — painter Frida Kahlo, actress and philanthropist Xiaotong Guan, aviator Amelia Earhart, USA Olympic snowboarder Chloe Kim, and wildlife conservationist Bindi Irwin to name a few. The 2018 campaign further extended by encouraging fans to share women who inspire them on social media using the hashtag #MoreRoleModels.

7. BIBA – Change for progress, 2018
A rather refreshing change of pace, this light-hearted conversation between cousins and a maternal uncle juxtaposes a man in the place of a woman, being asked questions that are always pointed at Indian girls. Why it delivers a powerful message, is that it does away with the extra (sometimes force-fitted) drama and overwhelming emotion, connecting instantly with the young generation in less than 90 seconds.

8. H&M – She’s a lady, 2016
Visualized as a raw, yet, aesthetically pleasing fashion music video, H&M urged women to un-adjust to notions of style, beauty, or even the ways they’re ‘meant to’ eat and sit. The 2016 autumn campaign video on YouTube combines class and nonchalance, including a diverse set of models with different ethnicities and body types. The most revolutionary aspect? Women are shown being… people — spreading their knees on the subway, picking food out of their teeth, dancing like no one’s watching. That’s something we definitely need to see more of.

9. Bournvita for Women: #DontForgetYourself, 2019
Women have been conditioned to put others’ needs before their own. Add to this hectic schedules and fast-paced lifestyles, and more often than not, they miss out on their daily nutrition requirements. The short film opens with customers shopping at a supermarket, and as they go to billing, they’re told their purchases are free. They are then guided to the back of the supermarket, where a lady picks up items like olive oil, millets, and asks them what they bought for themselves. The women are stumped — the lady then reveals herself to be a nutritionist and makes them promise they will take care of themselves. It’s no wonder the campaign was a huge success — because it’s about time women put themselves first!

10. Nike – Dream Crazier, 2019
We end the list with one of Nike’s most memorable campaigns — calling on women to ‘dream crazier’. The film features footage of female athletes scoring goals, winning matches, getting emotional — supported by Serena Williams’ narration. She talks about how women who get angry are called ‘hysterical’ and ‘crazy’, and then reminds us that a woman playing basketball was once termed crazy, a woman winning 23 Grand Slams (a reference to Serena herself), seemed crazy. We’re urged then, to reclaim the word, and own our unique journeys, replete with tears, laughter, joy, and successes.

That’s our list of the best campaigns from the last decade — each highlights different issues that impact women, in subtle, shocking, nuanced, and sensitive ways. Is there anything you’d like to add to the list? Let us know in the comments below!