Isha Garg

Isha Garg

AdvertisingBrandingDesignMarketing

Heights of Clever Hoardings

PL Blog- 10 Clever hoardings-01

Here’s the thing about hoardings — they’re gigantic, yet easy to miss. The average attention span of a human is 8 seconds, which is, in fact, very small a duration to notice hoardings in moving traffic. This makes it all the more necessary for them to flaunt neck-turning content; precisely why putting all your information up point blank will do your business no good. Utilizing this space cleverly, on the other hand, can work wonders for a) your product/service itself, and b) your brand identity.

To inspire your advertising decisions, we’ve curated 10 billboards that managed to really rise above the crowd.

billboards

1) As minimalistic as it gets, this hoarding features simple, smart, and powerful copy. No elaborate visuals or jarring fonts — just a clear message on a clean layout.

hoardings

2) This Pond’s ad with a refreshingly new concept is testament to the fact that billboards aren’t just giant canvases, but spreads of endless possibilities. By using one end of the hoarding itself as an integral part of the design, this one makes for a simple yet effective ad.

billboard advertising

3) Doing full justice to Woodland’s adventurous brand persona, this larger-than-life shoe with a shoelace doubling as a climbing rope is nothing short of genius. Having ads that are consistently relevant to your brand image will ensure it achieves the desired identity.

unique hoardings

4) Coca Cola’s infamous drinkable ads are usually the talk of the town, much like this humongous Coke Zero hoarding. It leads to actual dispensers — making for a delightful, interactive billboard.

outdoor advertising

5) Self-explanatory, simplistic, and clever beyond measure — this one uses the hoarding in its entirety, going beyond the boundaries of rectangular space to promote the service and its exact offerings. No wonder, out-of-the-box concepts work the best at making your brand stand out amid competition.

outdoor signs

6) This nature-interactive billboard for a range of all-natural hair colors is so smart that it leaves us in awe. The hoarding makes full use of the background it’s set against to give the passers-by a visual delight.   

billboard marketing

7) Smart and self-explanatory, this extremely well thought-out hoarding is a perfect example of how you can make your ad live up to its message.

hoarding marketing

8) Here’s a clever razor ad utilizing its surrounding landscape in the best possible way. This no-nonsense design with nothing but the product and the logo ensures clear visibility and superior brand recall.

outdoor marketing

9) This has to be to be among the most creative milk ads ever made. By using a smartly placed hoarding, the design effortlessly puts across the brand message of making kids stronger.

creative outdoor advertising

10)  Panasonic’s trimmer hoarding uses this delightfully exaggerated, yet effective concept where telephone wires represent nose hair. A serious head-turner, this one!

These hoardings make for great examples of unique advertising, giving you a complete view of the landscape that is creative advertising. This is where an ad agency can go a long, long way in supporting your identity endeavors. So, put your money where it matters, sit back, and watch your business grow!

AdvertisingCopywriting

5 Ways to Take Your Elevator Pitch to the Next Level

PL Blog- Elevator Pitch-06

Imagine putting your entire business proposal in a tweet. This is essentially what an elevator pitch is ﹘ the twitter version of what you would’ve liked to say about your product or service.

This can be challenging to draft as well as deliver. While it might seem as simple as talking about who you are and what you do, there’s a big fat line between pitching and rambling that is easy to overlook. So, here are 5 ways to step up your elevator pitch!

Aim to be intriguing

Be it a bizarre statement, an unusual question, or even a puzzle ﹘ always start with something that makes you interesting to your listener. A random “Did you know? 70% apple-eaters do, in fact, go to the doctor” or “If I were to land a hat square on your head, how many tries do you think I’d take?” is sure to get you immediate, undivided attention. But make sure your ‘bait’ ties back to the rest of your content; or prepare to lose credibility points.

Talk to them, not at them

The trick to nailing an elevator pitch is to make it sound nothing like a pitch. Steer clear of industry and marketing jargon like ‘optimize’, ‘incremental growth’, and ‘ROI’. The words you choose to use should be ones you’d use to explain something to a friend. Use questions, be natural, and give them the scope to interact with you. Trust us ﹘ you wouldn’t want to come across as preachy or intimidating.

Say what they want to hear

What you say, needs to primarily answer the unasked question: “What’s in it for me?”. When pitching your product/service, it’s paramount to first talk about why someone would want to use it. Blowing trumpets about your company from the very beginning will block your listeners out. Start with problem statements and solutions, followed by benefits, and push the actual ‘selling’ to the very end.

Be brief

It’s called an elevator pitch for a reason. It’s not a full length ad on YouTube, neither is it your very own talk show. It is an in-person conversation ﹘ which essentially gives you very little time to make your point. Even if you happen to have all the time in the world, your pitch needs to be short, smart, and crisp for it to be effective and memorable. Remember, no one likes lectures.

Give them a POA

The worst thing you can do to your listener, is leave them hanging. You need to be clear about what you want your elevator pitch to achieve. Are you hoping to bag a meeting? Do you want them to get it touch with someone from your company? You’d like them to check out your website, maybe? Remember to have this goal at the back of your mind when drafting your pitch, and weave it into your content to end it on a smooth and definitive note.

Your elevator pitch delivery is that one moment which can make or break your opportunity to sell. Now with all these tricks up your sleeve, all you need to do is take a deep breath, be confident, and nail the pitch!

AdvertisingBrandingDigital Marketing

Influencers for the Win

Tactical- Social Media Influencers-01

With the world having come a full circle, we’re back to the word-of-mouth era. This is precisely why social media influencers are relevant, sprawling, and successful.

These professionals are experts in a certain field, and create content to engage, entertain, inspire, and influence their followers. They take to social media as a full-time job, and are essentially a brand in themselves. As an additional source of income, they also endorse and promote certain brands that might resonate with their audience ﹘ and this is where the potential growth of your business lies.

Let’s face it. Even the most well thought-out ads tend to get overlooked, or worse ﹘ ad blocked. So how can you make your way to your target audience? Easy. Make social media influencers your best friends. Besides giving you exposure to a newer and larger audience, they are your business’ saving grace, and here’s why.

They understand your consumers better than you do

Considering social media influencers’ livelihoods depend on keeping their audiences engaged, they are unsaid veterans of consumer behavior and preferences. When they claim a certain campaign won’t work for you, it’s in your best interest to take their word for it.

Influencers don’t just preach to their audience ﹘ they build relationships. Since they know exactly how to communicate with the audience and sell to their followers, it’s essentially zero-effort from your end! All you need to do is give them your product and let them weave their magic.  

Why influencer marketing

Proof of the Matter

YouTube influencer, Jack Douglass, knew that the best way to market Lynda.com was to challenge his audience to learn something from the site and showcase it. Sure enough, engagement numbers went through the roof, with due credit to Jack’s idea and his large follower-base. 

They’ll get you better returns for your money

Influencers don’t just have a large audience base; thanks to the freedom of choosing the content we see, this audience is one that chose to be there. Invest in the right influencer, and you’re sure to garner attention from a vast, and very convertible target audience.

Because the posts they see aren’t forced on them, they’re genuinely interested in giving your product a look and are more open to buying it. So, find an influencer that targets the same set of people as you, and watch your consumer base grow!

Social media influencer marketing

Proof of the Matter

The cosmetic brand NYX, for instance, grew into a multi-million dollar industry, all thanks to influencer marketing. Since influencers focus on quality over brand-name, they promote small and big companies alike if they’re fleshing out great products.

They are more credible to your audience

When people scroll through their social media feeds, they expect (and prefer) to see content they’ve actually opted for. This is where social media marketing faces a drawback as compared to influencer marketing.

An influencer’s follower base is, without question, more likely to take his/her word at face value as compared to any ad imposed on them. In fact, influencer endorsements work better than a celebrity’s as they’re more real and relatable. Besides, they are experts in their field and know what they’re talking about, which gives your product/service the validation it needs.

Proof of the Matter

A good example would be how PewDiePie, a popular YouTuber, effectively helped grow Loot Crate’s business by seamlessly weaving it into his everyday content. The brand’s fun, laid-back culture resonated perfectly with PewDiePie’s subscribers, making it better accepted among a larger number of people.

So, shift your focus to capturing a super convertible audience base with social media influencers ﹘  and watch your business boom like never before!

Digital MarketingWebsites

6 Questions You Probably Didn’t Know Google Analytics Could Answer

6 Questions You Probably Didn’t Know Google Analytics Could Answer

Business is strange. One moment, it’s sprawling. The next, you’re wondering what went wrong ﹘ your consumer base starts depleting by the minute, and you have no idea why!  In such moments of distress, what emerges as a true hero is Google Analytics.

Though it has the power to single-handedly manage almost all your marketing needs, are you using it to its full potential? Considering how dynamic a tool Google Analytics is, it doesn’t come as a surprise that you’re likely to be unaware of a couple of things it has to offer.

We’ve put together some Google Analytics features that answer the questions you must’ve (or should’ve) asked yourself.

1. Is my website testing people’s patience?

With innovations sprawling and patience running out, loading time plays a pivotal role in the success of your website. The longer it takes for the site to be usable, the more likely you are to lose traffic. Google Analytics calculates the page-load time, so you can make befitting decisions regarding your data and design, and not lose potential consumers. Because after all, a visitor turns consumer only if they end up seeing what you have to offer in the first place.

2. What are my visitors looking for?

You know the keywords that people use to find your website. But do you know what they’re looking for once they’re on it? Google Analytics can detect the entries that go in your search bar, letting you know what’s being searched for the most. Besides popular searches, possible shortcomings in your page design are brought to the fore. For instance, people might be having to look for something because it’s not easily accessible enough.

3. Is my site worth staying on?

How compelling is your site? Is it attractive enough to keep visitors engaged? The answer lies very close to how much time they’ve spent on it. Google Analytics calculates the duration for which a visitor stays on a particular page, so you can gauge whether your User Interface (UI) and User Experience (UX) is working well with your TG. You can then make relevant changes to ensure they’re comfortable staying on the website ﹘ the longer they stay, the more likely they are to turn consumer.

4. Why are people leaving?

As opposed to which pages are keeping your users interested, it can prove useful to know which ones are driving them away. Google Analytics identifies these ‘bounce pages’ ﹘ ones that see the maximum number of ‘exits’ ﹘ letting you analyze what the problem could be. Knowing what part of your site a visitor was on before choosing to close it lets you evaluate and make relevant amends. You can then take a call on whether you even need the page.

5. Why are people not buying anything?

Someone could’ve spent over an hour on your site, but ended up not buying anything. Besides budget crunch or change of mind, there could be a couple of shortcomings in the website itself that drove them to this decision. Google Analytics shows you the exact point in the purchase process where a user abandons their cart. If there is recurring data on a particular point, maybe it’s the page, content, or accessibility that doesn’t sit right with the consumer.

6. What are my visitors up to, right now?

That’s right! Google Analytics tracks your traffic activity in real-time and gives you live statistics! At any given point, you know how many people are on your site, who’s visiting, what they’re looking at, and when they’re leaving. You also get insights on the geographic location of your visitors and what browsers or devices they’re using. While this may or may not have direct business benefits, it keeps you up-to-date with the popularity and activity of your website. Amidst ‘more important’ corporate decisions, it helps you stay in touch with your business and your consumers.

Needless to say, Google Analytics is the tool you should leverage to give your business an edge over the rest.