AdvertisingCopywriting

5 Ways to Take Your Elevator Pitch to the Next Level

PL Blog- Elevator Pitch-06

Imagine putting your entire business proposal in a tweet. This is essentially what an elevator pitch is ﹘ the twitter version of what you would’ve liked to say about your product or service.

This can be challenging to draft as well as deliver. While it might seem as simple as talking about who you are and what you do, there’s a big fat line between pitching and rambling that is easy to overlook. So, here are 5 ways to step up your elevator pitch!

Aim to be intriguing

Be it a bizarre statement, an unusual question, or even a puzzle ﹘ always start with something that makes you interesting to your listener. A random “Did you know? 70% apple-eaters do, in fact, go to the doctor” or “If I were to land a hat square on your head, how many tries do you think I’d take?” is sure to get you immediate, undivided attention. But make sure your ‘bait’ ties back to the rest of your content; or prepare to lose credibility points.

Talk to them, not at them

The trick to nailing an elevator pitch is to make it sound nothing like a pitch. Steer clear of industry and marketing jargon like ‘optimize’, ‘incremental growth’, and ‘ROI’. The words you choose to use should be ones you’d use to explain something to a friend. Use questions, be natural, and give them the scope to interact with you. Trust us ﹘ you wouldn’t want to come across as preachy or intimidating.

Say what they want to hear

What you say, needs to primarily answer the unasked question: “What’s in it for me?”. When pitching your product/service, it’s paramount to first talk about why someone would want to use it. Blowing trumpets about your company from the very beginning will block your listeners out. Start with problem statements and solutions, followed by benefits, and push the actual ‘selling’ to the very end.

Be brief

It’s called an elevator pitch for a reason. It’s not a full length ad on YouTube, neither is it your very own talk show. It is an in-person conversation ﹘ which essentially gives you very little time to make your point. Even if you happen to have all the time in the world, your pitch needs to be short, smart, and crisp for it to be effective and memorable. Remember, no one likes lectures.

Give them a POA

The worst thing you can do to your listener, is leave them hanging. You need to be clear about what you want your elevator pitch to achieve. Are you hoping to bag a meeting? Do you want them to get it touch with someone from your company? You’d like them to check out your website, maybe? Remember to have this goal at the back of your mind when drafting your pitch, and weave it into your content to end it on a smooth and definitive note.

Your elevator pitch delivery is that one moment which can make or break your opportunity to sell. Now with all these tricks up your sleeve, all you need to do is take a deep breath, be confident, and nail the pitch!

Marketing Maximus Magazine by Pink Lemonade

6 Comments

  • How long are you planning to stay here? cuanto cuesta el avanafil Punishing Rodriguez under that clause could lead to an unprecedented legal showdown between MLB, Rodriguez and the players’ union. Selig – who frequently cites baseball’s ongoing labor peace as one of his greatest achievements as commissioner – may decide invoking his broad “best interests of baseball” powers may not be worth the smack-down that might follow.

    http:/yahoo.com

  • About 7 out of 10 men do well and have better erections. The most common side effects include headache, upset stomach, back pain and muscle aches. Many patients with Peyronie’s disease suffer psychological trauma, may experience difficulty with sexual intercourse, and may also suffer from erectile dysfunction. Buy Cialis..

  • Disfunción eréctil se presenta cada vez a edades más tempranas. La disfunción eréctil o impotencia es la incapacidad de obtener la suficiente erección del pene para conseguir la penetración vaginal y mantenerla hasta la eyaculación. Comprar Levitra generico barato. Si ha tenido problemas de erección en el pasado, esas experiencias aumentarán el peso de la ansiedad por el rendimiento.

  • All of these medicines work by relaxing smooth muscles and increasing blood flow in the penis during sexual stimulation. You should not take any of these medicines to treat ED if you are taking nitrates to treat a heart condition. Nitrates widen and relax your blood vessels. Buy cialis online south africa. The combination can lead to a sudden drop in blood pressure, which may cause you to become faint or dizzy, or fall, leading to possible injuries. Also talk to your health care professional if you are taking alpha-blockers to treat prostate enlargement. The combination of alpha-blockers and ED medicines also could cause a sudden drop in blood pressure.

  • Es muy frecuente que este mal aparezca por derivación de problemas psicológicos, como los mencionados de vivir en una sociedad exigente como la nuestra, en la que la virilidad se encuentra socialmente relacionada con el éxito profesional y social, y en la que se exige más de lo que se debe en el plano sexual, condicionado por lo que creemos que es lo correcto, etc.

Comments are closed.