Sairaj Kamath

It’s never a good feeling when your emailers go without responses or clicks – or worse, into the ‘Spam’ folder. Which is why marketers around the world are striving to find new avenues that can help make this online tool a true attention-grabber. But under all the new design trends and digital trickery, there are some very simple, yet essential techniques that truly make any mailer engaging.

Here are five such steps to save your content from that spam sinkhole!

The right subject line

The subject line is your emailer’s first impression on the viewer, so make it count! Effective subject lines are crisp, clear, and reveal all or little info depending on the context. Other than those, having the right ‘persona’ can do wonders for your emailer. This refers to the tone, style, and emotion your subject line takes on to grab the reader’s attention. Here’s a handy guide to some of them:

Design with detail

When it comes to making your emailer ‘pop’ to the common eye, every detail matters – including complementary colors and web-safe fonts. The design of your emailer can also be one of these three types, depending on its purpose:

This kind of clarity and detail in your emailers will make your message stand out loud and clear, and avoid miscommunication.

Trending knowledge on your TG

And by that, we don’t just mean industry-wise. Here are some essential differences noted between B2B and B2C mails by DMA’s Email Benchmarking Report 2017:

This shows that the average audience looks for more click-worthy content in B2B mails, and more compelling subject lines in B2C mails.

Vimeo for video

According to a survey by GetResponse.com, YouTube may no longer be the go-to platform for video emailers. Vimeo has been shown to deliver higher open and clickthrough rates than those of its more popular competitors, as seen here:

Calls to Action that pass the ‘Squint Test’

By now, a lot of us know that button or graphics-based CTAs are the way to go with emailers. However, will your CTA be immediately noticeable and click-worthy? MailChimp suggests a handy way to determine that – the ‘Squint Test’. Simply put, if a viewer can make out the CTA in your emailer while squinting, you’ve got a winner!

Good emailers can be made great with fine-tuned copy, attractive design, and a compelling CTA. And these are just five of the many ways you can make your mailer a must-read. Follow Marketing Maximus Magazine for more tips and tricks to accelerate your success!

Websites have come a long way from just being a chain of single web pages. As the Internet grows larger and more complex, we are increasingly coming across portals that offer cutting-edge web design and fresh online experiences.

Here’s a quick look at the different kinds of websites in use today, and how they impact content:

Static Websites

A static website is like that boring grandparent who refuses to accept new ways of doing things. Although easy to develop, the information displayed on these sites is fixed and can only be modified by professional webmasters. Due to their limited functions, static websites are on the way out to make room for dynamic web pages.

Dynamic Websites (with CMS)

Allowing users to add a whole host of features and regularly update content, dynamic website are the best choice for anyone seeking an online presence. These sites deploy a user-friendly Content Management System (CMS), which allows for myriad design choices, scrolling styles, widgets, social media buttons, and other functions!

E-commerce Websites

Online shopping is all the rage now, so you might be familiar with this kind of website. With product lines and payment gateways tweaked and refined over the years, E-commerce portals are best suited for all kinds of businesses — big or small.

Web Applications

There is an overlap between web applications and dynamic websites as they largely share the same structure and functions. Nevertheless, any website that provides services such as instant messaging and code-building within its own platform can be labeled as a web application. Think Gmail, MailChimp, or Firepad.

Directory Websites

When book research fails, these websites prevail! More commonly known as ‘search engines’, directory websites enable us to find any webpage via a couple of keystrokes. The most popular examples are Google, Yahoo, and — if you can remember that far back — AskJeeves.

When the time comes to build your brand website, don’t restrict yourself to a basic collection of pages and prompts. There are a plethora of website types waiting to enhance your online presence. And what better way to find the perfect match than by consulting with a creative agency that includes web design in its end-to-end communication offerings?