Digital Marketing

Welcome to Marketing 2.0 with AR and VR

PL Blog - AR & VR-01

Imagine standing at the edge of the Great Wall of China and taking in the breathtaking view of the expansive sea. Now imagine doing just that without leaving the comfort of your living room.

Recent advancements in Virtual Reality (VR) and Augmented Reality (AR) have been a disruptive force, altering the way we perceive the world around us. The interactive nature of these technologies has helped marketers and advertisers create noteworthy campaigns, enabling consumers to take away an immersive experience of brands.    

But before we explore this trend any further, it is essential to understand the difference between VR and AR. To put it simply, VR will help you experience a trip to the zoo while you are seated in your living room, AR lets you experience the simulation of a tiger crouching behind your couch. While the former teleports you, the latter helps you experience virtual elements within your real environment.

It is not surprising then that:

What this means is that if you aren’t among the 171 million users of VR in 2018, it’s about time you stopped holding back! A staggering 73 percent of B2B companies who used videos to promote themselves reported a considerable return on their investment. Now, imagine making these videos immersive — your offerings are bound to leave an indelible mark!

Several big brands have already experimented and succeeded with AR and VR. Here’s a peek into a few bold campaigns.

Pepsi’s Monster Mirror

To promote its sugar-free variant, Max, Pepsi converted a London bus shelter into a seamless AR screen. Unsuspecting pedestrians waiting at the bus stop witnessed a meteorite crash and a tiger attack as their petrified reactions were filmed by hidden cameras. The video campaign went viral on Youtube with close to 6 million views, making it one of the most viewed advertising campaigns.

The Pokemon Go Mania

Fans were swept over when the Pokemon Company went miles ahead of their animated series and card games to release Pokemon Go. The AR-based game rewards players to catch rogue Pokemon, using their phone cameras and real-time simulations. The game turned out to be an overnight internet sensation with over 650 million fans reliving their childhood moments. Pokemon Go is a classic example of how a brand with a cult following can relaunch itself in a more relevant avatar.

The ‘Haagen-Dazs Loves Honey Bees’ Initiative

As an ice cream brand, Haagen-Dazs heavily relies on honey bees to manufacture several of its flavors. This prompted them to produce the acclaimed VR film The Extraordinary Honey Bee — documenting the impact of environmental degradation on bee habitats. Considering that 90 percent of consumers prefer ads that read like stories, this helped the brand gather traction in an organic manner — by building a synonimy with real-world issues.

Marriott’s Virtual Honeymoon

Advertising in tourism is not only about selling tickets and tour packages — it’s about selling people memories they’d want to create. Marriott did just that at the New York City Hall, where over 100 couples get married every day. Newlyweds were encouraged to take part in a virtual tour of their hotels located in Hawaii and London, allowing them to experience their ‘honeymoon’ while their expressions were caught on camera. Going by their exhilarating reactions, they seemed strongly inclined towards booking Marriott for their next vacation.  

Today, consumers can experience products even before buying them. This revolution in marketing has been made possible because brands can now express themselves in the highly engaging formats of VR and AR. To add to the excitement, giants like Google, Samsung, and Microsoft are about to redefine the line between reality and imagination by developing state-of-the-art AR and VR gear. While consumers grow more and more savvy, it’s time that all brands assess their stories and give it the virtual twist it deserves.

Marketing Maximus Magazine by Pink Lemonade


  • There are actually loads of particulars like that to take into consideration. That could be a nice level to convey up. I supply the ideas above as general inspiration however clearly there are questions just like the one you deliver up where the most important factor will likely be working in sincere good faith. I don?t know if greatest practices have emerged around issues like that, but I am certain that your job is clearly recognized as a fair game. Both girls and boys really feel the impression of only a moment’s pleasure, for the rest of their lives.

  • Blood flows into two erection chambers in the penis, made of spongy muscle tissue (the corpus cavernosum). Some products are actually stronger while others only last for a very short time. Cialis and Levitra are the newer medications and are similar to Viagra in their efficacy and contraindications.

  • El primer fármaco útil para la terapia oral de la disfunción eréctil fue el sildenafilo y apareció en torno al año 1998. Comprar Levitra online entrega 24 horas. Sin embargo, es importante darse cuenta de que hablar sobre su problema con su pareja es una parte importante del proceso de curación.

  • Like tadalafil, it was introduced in the early 2000s as an alternative to sildenafil with a slightly longer half life, making it a longer lasting ED treatment. The most common brand name for vardenafil is Levitra. Like sildenafil and tadalafil, vardenafil is available as a prescription medication in most countries. Buy cialis online uk. Compared to sildenafil, which lasts for three to five hours, vardenafil usually lasts for five to eight hours, after which it remains active in the body but doesn’t provide as strong an effect.

  • Puede encontrar que el simple hecho de reconocer sus problemas y ser honesto con su pareja le quita parte del peso. Más hombres han buscado ayuda y regresado a la actividad sexual normal debido a tratamientos mejorados y exitosos de la DE. La disfunción eréctil y la enfermedad cardiovascular poseen prácticamente los mismos factores de riesgo, como es hipertensión, arteriosclerosis, obesidad, tabaco, drogas o alcohol. Comprar Viagra generico contrareembolso em portugal. En advertencias: En caso de antecedentes de disminución o pérdida súbita de la visión de uno o ambos ojos, se debe analizar el riesgo del uso del medicamento. La secuencia completa incluye los impulsos de los nervios en el cerebro, en la columna vertebral y en el área alrededor del pene, así como las respuestas de los músculos, los tejidos fibrosos, las venas y las arterias en y cerca de los cuerpos cavernosos. Después de completar un examen físico y revisar su historial médico, su médico le hará algunas preguntas y le realizará algunas pruebas para descartar las causas médicas de su DE.

  • La impotencia es también más común de lo que se puede pensar en personas jóvenes. El médico lo entenderá perfectamente ya que está acostumbrado a escuchar problemas similares. En caso de ocurrir disminución repentina de la visión de uno o ambos ojos se deberá suspender el medicamento y consultar a su médico. En general los estudios a realizar no resultan dolorosos ni molestos para el paciente. De igual manera hay tratamientos para poder controlar directamente la impotencia masculina, y a continuación verás algunos de ellos.

Comments are closed.

Warning: Cannot assign an empty string to a string offset in /home/lamiu4tlunsq/public_html/marketingmaximus/wp-includes/class.wp-scripts.php on line 426

Warning: Cannot assign an empty string to a string offset in /home/lamiu4tlunsq/public_html/marketingmaximus/wp-includes/class.wp-scripts.php on line 426