What does marketing have in common with a children’s puzzle book? More than you think! ‘Where’s Waldo?’ has made...
Whether it’s Wendy’s smart-mouthed, super-sassy Twitter throwdowns or BBC’s sharp-but-not-showy Instagram stories, brands are going all out to make...
Would you buy an item being sold to you by a bot? Nearly 47 percent of consumers said they...
Q 1) According to you, which domains have embraced digitalization the most? Technology has made a remarkable impact across...
Here’s the thing about hoardings — they’re gigantic, yet easy to miss. The average attention span of a human...
Discounts on spa services, special offers on makeup, greeting cards with empty messages — every year, brands employ these...
Today, customers are channel agnostic, the marketing environment is over-saturated, and competition is fierce. There are a variety of...
The Game-changer called Time In the 18th Century, each work day averaged between 10-18 hours – and this was...
“Programmatic is advertising’s newer, better mousetrap.” - Peter Naylor One of the fastest growing trends in digital ad space,...