Take Your Brand Places with Memorable Packaging


By now, you have a fair idea of why smart packaging is essential  for the success of your brand. While packaging is one of the key product differentiators, there’s more to the story!

Smart Highlights

Today’s busy generation hardly has any time to stop and read the label on a product. If you need to ensure your product doesn’t get lost on the shelves, it’s absolutely necessary to communicate your product’s USP through its packaging. Take Britannia’s Digestive Biscuit, for instance. While the name conveys one of its key USPs, the packaging has the words ‘Sugar-free’ highlighted right upfront. There’s no way this value prop can go unnoticed — especially when everyone (from youngsters to diabetic patients) is trying to avoid extra calories.

Stable Identity

Expectation is synonymous with responsibility. When a customer has grown up seeing your product in a particular container, color, and shape, rebranding can be a double-edged sword. The only trick here is to ease into the change very subtly yet steadily. For instance, if you are changing the messaging on your product at a particular point in time, maintaining coherence in color, shape, logo, and communication style is necessary to reassure your customers. After all, that’s the lesson we learnt from Tropicana’s terrible tale of 20% sales drop, after they drastically revamped their packaging.

Online Presentability

From groceries to vehicles — a majority of the urban population relies solely on online shopping for all their needs. That’s why every marketer needs to keep the digital generation in mind. It’s important to remember that touch or smell are things that cannot be gauged online. That is precisely why you need to add that ‘extra something’ when selling your product online. Maybelline, for example, packs their nail polish sets in small tote pouches when you buy them off an e-commerce website. These classy, mono-colored pouches, featuring the brand’s logo prominently, are not too high an investment for the brand but still manage to make a huge impact. After all, it’s these little details that let your customer know you care and make them more likely to value your brand.

Why risk getting lost in the crowd when adhering to these simple tactics will help you build a stronger consumer-brand relationship? And why not take packaging seriously when it can be an integral part of your marketing plan as well as advertising communications — especially when it is a low-risk, high-reward scenario! After all, by now we all have learnt that we can sell the same product much better with a whole-new packaging!


Marketing Maximus Magazine by Pink Lemonade


  • Indeed good packaging is like what grooming and image is….it adds great value to the presentation of anything…..a consumer product, a professional from any field, a piece of write up, a book, styling food etc…..but may be we could do without plastic components.

  • What’s up to every body, it’s my first go to see of thiswebsite; this webpage consists of remarkable and truly good data in favorof visitors.


  • I’m not interested in football buy zenegra uk However, employers have been more reticent about adding new workers to payrolls. The Institute for Supply Management (ISM) said its services index fell to 54.4 last month after nearing an eight-year high in August. The pace of hiring cooled, with the employment sub-index slipping to 52.7 last month, a four-month low.


  • The treatment for ED starts with taking care of your heart and vascular health. Finding the cause(s) of your ED will help treat the problem and help with your overall well-being. A recent study of a clinic population revealed that 5% of the men with ED also had undiagnosed Diabetes. read more..

  • En muchos sentidos, la ansiedad por el rendimiento se convierte en una profecía autocumplida en la que te pones nervioso por poder satisfacer a tu pareja y los nervios conducen a una disfunción sexual. Se necesita tiempo para conocer realmente a alguien y confiar en él. Comprar Levitra con paypal comprar pastillas levitra. Esta ansiedad puede provocar o empeorar la disfunción eréctil.

  • All of these medicines work by relaxing smooth muscles and increasing blood flow in the penis during sexual stimulation. You should not take any of these medicines to treat ED if you are taking nitrates to treat a heart condition. Nitrates widen and relax your blood vessels. Buy cialis online uk. The combination can lead to a sudden drop in blood pressure, which may cause you to become faint or dizzy, or fall, leading to possible injuries. Also talk to your health care professional if you are taking alpha-blockers to treat prostate enlargement. The combination of alpha-blockers and ED medicines also could cause a sudden drop in blood pressure.

  • Te preocupan tus erecciones o tienes otros problemas sexuales, como eyaculación precoz o tardía. Sin embargo, recuerde que una vida sexual saludable es parte de una vida saludable. La falta de atención médica adecuada del síndrome de disfunción eréctil trae graves problemas para la pareja. Comprar Viagra generico online barato dentro de los alimentos recomendados para tratar la impotencia masculina, podemos mencionar los frutos rojos, semillas, coles, frutos secos, carnes magras, pescados, lácteos, etc con especial énfasis en la L-Arginina y el Omega3..

Comments are closed.