As 2018 begins after a much deserved holiday downtime, there’s this curiosity to know what possibilities, challenges, and opportunities...
Marketing
Only in stories does the tortoise finish first, in reality everyone wants their website to be a Duracell bunny! ...
The Fruit Basket In the marketing world, we often hear people use the terms ‘content’ and ‘copy’ interchangeably. In...
If you’re fishing for readers, a great headline is the best tool at your disposal. Headlines (along with preview...
“By far, the greatest danger of Artificial Intelligence is that people conclude too early that they understand it.” —...
‘Radio is truly the theater of the mind. The listener constructs the sets, colors them from his own palette,...
In the never ending tug of war between ATL and BTL marketing strategies, choosing a side has always been...
“Put that coffee down! Coffee’s for closers only.” This intense, hair-raising scene in the 1992 masterpiece Glengarry Glen Ross...
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