Discounts on spa services, special offers on makeup, greeting cards with empty messages — every year, brands employ these...
Today, customers are channel agnostic, the marketing environment is over-saturated, and competition is fierce. There are a variety of...
The Game-changer called Time In the 18th Century, each work day averaged between 10-18 hours – and this was...
“Programmatic is advertising’s newer, better mousetrap.” - Peter Naylor One of the fastest growing trends in digital ad space,...
Besides being one of the most recognized names in science, Stephen Hawking is the only academician to achieve the...
‘‘If you try and connect with everyone through everything, everywhere then you dilute the sense of your brand on...
The core objective of any marketing initiative is conversion, and geo-targeting is the go-to tool to achieve this. As...
Over the years, the way people buy and sell has changed drastically. A recent Nielsen Consumer Survey showed that...
“We lived on farms, then we lived in cities, and now we’re going to live on the Internet”﹘The Social...
Nowadays, the importance of good internal communication cannot be understated. However, do you think Indian companies are catching...